Spoon University: Our Response to Instagram Influencers who think Rolled Ice Cream is "Stupid".

The Instagram influencers at Spoon University are at it again... Rolled ice cream is more than just a trendy dessert that looks good in Instagram photos! True rolled ice cream is made from scratch using quality ingredients and NOT made with premixes purchased from wholesale which can result in lackluster and dull ice cream flavors. Aside from the beauty in our desserts, they actually taste delicious too and that's why we have repeat customers!

I challenge these influencers to visit a rolled ice cream shop that makes ice cream bases from scratch! We start with a fresh ice cream base and roll each of our desserts by hand instead of churning and incorporating air like scooped ice creams. Our process of making ice cream results in virtually no overrun or air produced in ice cream and we also dont have to include all the extra preservatives and stabilizers when you make rolled ice cream fresh from scratch.

When you compare ice cream that is rolled against aerated or churned ice cream the flavors of rolled ice cream should be much more intense and flavorful due to the lack of air in the final product. It should have a creamier mouthfeel due to the lack of crystallization and the flavors should be intentionally more pronounced and if it tastes anything like the review provided by Spoon University then it's not a good made from scratch rolled ice cream. Lots of companies have jumped on the rolled ice cream trend and aren't concerned with longevity as an ice cream shop because they are using premixes purchased from wholesale to produce a substandard ice cream product and relying on the trend to grow their business instead of using the art form of rolling the ice cream to create the best tasting ice cream possible!

We're here to prove rolled ice cream when made from scratch is more than a trendy Instagram dessert... Rolled ice cream looks great but also tastes great and it certainly isn't "stupid" to have a fresher, creamier, and more flavorful ice cream product available. Rolled ice cream is an elevated form of a timeless dessert that will always be around when you make it from scratch like we do... Ditch

the scoop, thanks for following and stay tuned!

~Sean & LaToya

#HolyRollyCharleston #DitchTheScoop #SpoonUniversity #IceCream #CharlestonSC

CVT Soft Serve: Our Response to Charging Influencers Double.

Have you guys seen this story in the news? When we started our business, it was with the singular goal in mind to make the freshest made from scratch rolled ice cream possible. We work hard to produce everything by hand and deliver real ice cream for real everyday people and try to make each and every customer happy. Sean and I did not have experience working in the bustling Charleston culinary scene nor did we have industry connections that could help propel our business forward in any way when we started out 2 years ago... We've grown our loyal customer base organically up to this point mostly by word of mouth and we take pride in that. As our business grows, we realize that where to eat, drink, shop, and play is sometimes heavily molded by influencers...

And while we thank them for their contributions, especially the influencers that have taken the time to highlight our business , we also want to encourage our customers to continue to seek out small businesses and foodie establishments that may not get a lot of influencer exposure. There are soooo many great food spots in Charleston an

d surrounding area that aren't highlighted in the rotation on the City's top influencer pages that deserve our support. Head out to a small locally owned biz this weekend and give then some much needed exposure. Take pics, tag them in a post, and leave them a review! Don't forget to be patient and kind to servers and waitstaff too! Thank you so much for your continued support of our food truck .

~ Sean & LaToya

#HolyRollyCharleston #CVTSoftServe #IceCream #CharlestonSC